Are you a mompreneur, a creative or a freelancer? We’re all about that. It’s 2018 and it seems like everyone has a side hustle or some sort of gig unique to their skillset. There are literally people making money selling their lifestyle on Instagram as you read this. In this day and age, it’s too easy not too. However, so many people have similar hustles. You may feel a little lost and overwhelmed. How will you generate your own leads? How can you build your audience? What about networking? TheBossifieds’ answer: Business cards while driving / delivering in the gig economy!
Business cards are probably more relevant in this digital age than ever before. When you’re hell bent on growing your business, every contact is a potential client. Be sure to keep them on you at all times. Rather than waiting for the conversation to sway in your area of expertise, put your Bossified pants on and steer the conversation there. You are in charge of your own leads. Ask local businesses if you can put them on display there. Often times, they’ll admire your tenacity and say yes.
Perhaps growing clientele isn’t as imperative as building stronger connections in your field. They can also be used for any and all career development efforts. The only difference is in the pitch you provide with the card. Rather than selling your product or services, you’ll be pitching yourself.
Let’s talk aesthetics. Your design should be effective. The design and logo will help you build your visual brand. It should be simple, but include your full name, address, cell number, fax number and any social media handles you have. Always use a big typeface and be sure to include the same color scheme your using on your website or your packaging.
We’ve heard a few too many people roll their eyes and say, “It’s so hard to get in at that place they’re all about who-you-know.” Um, okay… so get to know them?! That’s networking. Connections don’t just happen to people, people make them. That little piece of cardstock is one of your best marketing tools. It is your secret sauce one and of your most potent influencers. Order your own business cards today.